Leading Sales Development provides a detailed framework for sales organizations seeking to build and scale high-performance sales development teams. In the book, you will learn the art and science of:
- Hiring and developing top talent
- Building motivational compensation plans
- Crafting the multi-touch, multi-channel sales engagement cadences scientifically proven to drive replies
- Defining, managing, and optimizing sales development performance metrics
- Creating a sales development organizational structure that is right for your team