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      Luxury Fashion Branding

      Luxury Fashion Branding

      TRENDS, TACTICS, TECHNIQUES
      Uche Okonkwo
      0.0 / 10 ( 0 votes)
      Categories:
      Markenting & Communication
      Language:
      Engleza
      Publishing Date:
      2007
      Publisher:
      Page Count:
      320
      ISBN-10:
      0230521673
      Original Title:
      Luxury Fashion Branding
      Brand:
      ISBN:
      9780230521674
      Dimensions: 893g
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      Publisher's Synopsis
      Addresses the business of luxury fashion from a strategic viewpoint. This work critically analyzes the essential aspects of the luxury fashion sector from tracing the origins of luxury fashion to assessing its consumers, retailing tactics, branding and marketing strategy, business modelling and e-retail.
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