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      Luxury Strategy

      Luxury Strategy

      Break the Rules of Marketing to Build Luxury Brands
      Jean-Noel Kapferer, Vincent Bastien
      0.0 / 10 ( 0 votes)
      Categories:
      Business & Economy
      Language:
      Engleza
      Publishing Date:
      2025
      Publisher:
      Cover Type:
      Hardcover
      Page Count:
      440
      Edition:
      3 Revised edition
      ISBN:
      9781398624269
      Dimensions: l: 15.6cm | H: 23.4cm
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      Publisher's Synopsis
      Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.
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