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      Management and Creativity

      Management and Creativity

      From Creative Industries to Creative Management
      Chris Bilton
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      0.0 / 10 ( 0 votes)
      Categories:
      Books in Foreign Languages, Business, Leadership and Management
      Language:
      Engleza
      Publishing Date:
      2006
      Publisher:
      Cover Type:
      Paperback
      Page Count:
      216
      ISBN:
      9781405119962
      Dimensions: l: 17.3cm | H: 24.6cm | 1.6cm | 390g
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      Publisher's Synopsis
      This book explores the relationship between the management of creativity and creative approaches to management. � Challenges the stereotypical opposition between 'creatives' and 'suits'. � Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
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