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      Marketing Analytics

      Marketing Analytics

      Data-driven Techniques with Microsoft Excel
      Wayne L. Winston
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      0.0 / 10 ( 0 votes)
      Categories:
      Books in Foreign Languages, Business, Leadership and Management
      Language:
      Engleza
      Publishing Date:
      2014
      Publisher:
      Cover Type:
      Paperback
      Page Count:
      720
      ISBN:
      9781118373439
      Dimensions: l: 18.9cm | H: 23.4cm | 3.5cm | 1280g
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      Publisher's Synopsis
      Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data.
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