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      Marketing Insights From A To Z

      Marketing Insights From A To Z

      80 CONCEPTS EVERY MANAGER NEEDS TO KNOW
      Philip Kotler
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      10.0 / 10 ( 1 votes)
      Categories:
      Markenting & Communication
      Language:
      Engleza
      Publishing Date:
      2003
      Publisher:
      Page Count:
      224
      ISBN-10:
      0471268674
      Original Title:
      Marketing Insights From A To Z
      Brand:
      ISBN:
      9780471268673
      Dimensions: H: 23.6cm | 442g
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      Publisher's Synopsis
      Offers the rules to the game for marketing professionals and business leaders alike. This book redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. It includes topics such as branding, experiential advertising, customer relationship management, and leadership.
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