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      Marketing Research: Tools and Techniques

      Marketing Research: Tools and Techniques

      University of Westminster) Nigel (Senior Lecturer in Marketing Bradley
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      0.0 / 10 ( 0 votes)
      Categories:
      Books in Foreign Languages, Business, Leadership and Management
      Language:
      Engleza
      Publishing Date:
      2013
      Publisher:
      Cover Type:
      Paperback
      Page Count:
      552
      Edition:
      a III-a
      ISBN:
      9780199655090
      Dimensions: l: 19cm | H: 24.6cm | 2.2cm | 1158g
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      Publisher's Synopsis
      Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.
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