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      Marketing Roi

      Marketing Roi

      HOW TO PLAN, MEASURE AND OPTIMIZE STRATEGIES FOR PROFITS
      James Lenskold
      7.5 / 10 ( 2 votes)
      Categories:
      Markenting & Communication
      Language:
      Engleza
      Publishing Date:
      2003
      Publisher:
      Page Count:
      256
      ISBN-10:
      0071413634
      Original Title:
      Marketing Roi
      Brand:
      ISBN:
      9780071413633
      Dimensions: 620g
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      Publisher's Synopsis
      Shows marketing practitioners at various levels how to employ ROI and other financial tools to quantify their organizations' strategic marketing decisions and maximize the incremental profits generated by each dollar invested in their marketing programs. This book presents a program for removing the veil of mystery from marketing efficiency.
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