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      Marketing Social Change

      Marketing Social Change

      CHANGING BEHAVIOUR TO PROMOTE HEALTH, SOCIAL DEVELOPMENT AND THE ENVIRONMENT
      Alan R. Andreasen
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      0.0 / 10 ( 0 votes)
      Categories:
      Cultural studies
      Language:
      Engleza
      Publishing Date:
      1995
      Publisher:
      Page Count:
      348
      ISBN-10:
      0787901377
      Original Title:
      Marketing Social Change
      Brand:
      ISBN:
      9780787901370
      Dimensions: 624g
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      Publisher's Synopsis
      Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer.
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