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      Marketing Strategy: A Decision-Focused Approach

      Marketing Strategy: A Decision-Focused Approach

      Orville C. Walker, John W. Mullins
      0.0 / 10 ( 0 votes)
      Categories:
      Business, Leadership and Management
      Language:
      Engleza
      Publishing Date:
      2013
      Publisher:
      Cover Type:
      Paperback
      Page Count:
      384
      Edition:
      8 ed
      ISBN:
      9781259010903
      Dimensions: l: 25.3cm | H: 20.2cm | 1.2cm | 664g
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      Publisher's Synopsis
      Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
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