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      Positioning

      Positioning

      The Battle For Your Mind
      Al Ries, Jack Trout
      7.0 / 10 ( 3 votes)
      Categories:
      Markenting & Communication, Strategy
      Binding:
      Paperback
      Language:
      Engleza
      Publishing Date:
      2001
      Publisher:
      Page Count:
      213
      ISBN-10:
      0071373586
      Country of Origin:
      UNITED STATES
      Original Title:
      Positioning
      Brand:
      Edition:
      2
      ISBN:
      9780071373586
      Dimensions: l: 134cm | H: 203cm | 244g
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      Publisher's Synopsis
      Describes an approach to creating a "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product.
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