The first book to deal with the problems of communicating to a skeptical public, "Positioning" describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. It is fully updated and revised.
Positioning: The Battle for Your Mind
Categories:
Binding:
hardback
Language:
Engleza
Publishing Date:
2000
Publisher:
Page Count:
246
ISBN:
9780071359160
17100
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