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      Principles of Marketing

      Principles of Marketing

      Dr. Frances Brassington, Dr. Stephen Pettitt
      0.0 / 10 ( 0 votes)
      Categories:
      Business, Leadership and Management
      Publishing Date:
      2006
      Publisher:
      Cover Type:
      Paperback
      Page Count:
      1296
      Edition:
      4 ed
      ISBN:
      9780273695592
      Dimensions: l: 19.8cm | H: 27cm | 4.6cm | 2322g
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      Publisher's Synopsis
      An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive study guide, a video lounge, integrated video case studies and more.
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