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      Strategic Brand Management

      Strategic Brand Management

      A EUROPEAN PERSPECTIVE
      Kevin Lane Keller, Tony Aperia, Mats Georgson
      0.0 / 10 ( 0 votes)
      Categories:
      Business, Leadership and Management
      Publishing Date:
      2011
      Publisher:
      Cover Type:
      Paperback
      Page Count:
      968
      Edition:
      2 ed
      ISBN:
      9780273737872
      Dimensions: l: 24.8cm | H: 19cm | 3.6cm | 1594g
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      Publisher's Synopsis
      Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the foundation, the textbook allows for a broad exploration of a complicated subject.
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