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      Calendar Advent: 24 de zile cu 24 de surprize diferite! - Detalii aici.

      Strategic Market Management

      Strategic Market Management

      Global Perspectives
      David A. Aaker, Damien McLoughlin
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      0.0 / 10 ( 0 votes)
      Categories:
      Business, Leadership and Management
      Language:
      Engleza
      Publishing Date:
      2010
      Publisher:
      Cover Type:
      Paperback
      Page Count:
      368
      ISBN:
      9780470689752
      Dimensions: l: 16.9cm | H: 24.4cm | 1.6cm | 890g
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      Publisher's Synopsis
      The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses.
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