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      Strategic Marketing

      Strategic Marketing

      Cases, Concepts and Challenges
      0.0 / 10 ( 0 votes)
      Publishing Date:
      1996
      Cover Type:
      Paperback
      Page Count:
      296
      ISBN:
      9780004990378
      Dimensions: l: 15.9cm | H: 23.5cm | 1.9cm | 454g
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      Publisher's Synopsis
      This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments
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