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      Ted Levitt On Marketing

      Ted Levitt On Marketing

      Ted Levitt
      0.0 / 10 ( 0 votes)
      Categories:
      Markenting & Communication
      Language:
      Engleza
      Publishing Date:
      2006
      Publisher:
      Page Count:
      226
      ISBN-10:
      1422102068
      Original Title:
      Ted Levitt On Marketing
      Brand:
      ISBN:
      9781422102060
      Dimensions: 505g
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      Publisher's Synopsis
      Features seminal articles, including "Marketing Success Through Differentiation," "The Globalization of Markets," "After the Sale Is Over," and "Marketing Myopia." This book, for managers and marketers in any industry, offers big ideas and practical tools for creating and sustaining a company's competitive edge.
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