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      The Adweek Copywriting Handbook

      The Adweek Copywriting Handbook

      THE ULTIMATE GUIDE TO WRITING POWERFUL ADVERTISING AND MARKETING COPY FROM ONE OF AMERICA'S TOP COPYWRITERS
      Joseph Sugarman
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      7.5 / 10 ( 2 votes)
      Categories:
      Advertising & Media
      Language:
      Engleza
      Publishing Date:
      2007
      Publisher:
      Page Count:
      360
      ISBN-10:
      0470051248
      Original Title:
      The Adweek Copywriting Handbook
      Brand:
      ISBN:
      9780470051245
      Dimensions: 505g
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      Publisher's Synopsis
      Great copy is the heart and soul of the advertising business. This guide provides guidelines and advice on what it takes to write copy that entices, motivates, and moves customers to buy.
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