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      The Idea Writers

      The Idea Writers

      Copywriting in a New Media and Marketing Era
      Teressa Iezzi
      0.0 / 10 ( 0 votes)
      Categories:
      General History
      Language:
      Engleza
      Publishing Date:
      2010
      Publisher:
      Cover Type:
      Paperback
      Page Count:
      213
      ISBN:
      9780230613881
      Dimensions: l: 15.4cm | H: 23.2cm | 1.6cm | 358g
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      Publisher's Synopsis
      The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
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