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      The Loyalty Effect

      The Loyalty Effect

      THE HIDDEN FORCE BEHIND GROWTH, PROFITS AND LASTING VALUE
      Frederick F. Reichheld
      0.0 / 10 ( 0 votes)
      Categories:
      Markenting & Communication, Strategy
      Language:
      Engleza
      Publishing Date:
      2001
      Publisher:
      Page Count:
      352
      ISBN-10:
      1578516870
      Original Title:
      The Loyalty Effect
      Brand:
      Edition:
      a II-a
      ISBN:
      9781578516872
      Dimensions: 553g
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      Publisher's Synopsis
      The business world seems to have given up on loyalty: many major corporations now lose - and have to replace - half their customers in five years, half their employees in four, and half their investors in less than one. This work shows why companies that ignore these defections face a dismal future of low growth, and shortened life expectancy.
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