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      The Marketing Audit Handbook

      The Marketing Audit Handbook

      TOOLS, TECHNIQUES AND CHECKLISTS TO EXPLOIT YOUR MARKETING RESOURCES
      Aubrey Wilson
      0.0 / 10 ( 0 votes)
      Categories:
      Finance & Accounting
      Language:
      Engleza
      Publishing Date:
      2002
      Publisher:
      Page Count:
      288
      ISBN-10:
      0749437359
      Original Title:
      The Marketing Audit Handbook
      Brand:
      ISBN:
      9780749437350
      Dimensions: 682g
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      Publisher's Synopsis
      This title offers practical assistance to marketing and sales departments. It seeks to guide the reader out of long-term, formal strategies and jargon into a more straightforward analysis of how to get the most from the marketing audit. A free CD-ROM is included.
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