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      The Online Copywriter's Handbook

      The Online Copywriter's Handbook

      Everything You Need to Know to Write Electronic Copy That Sells
      Robert W. Bly
      0.0 / 10 ( 0 votes)
      Categories:
      Books in Foreign Languages, Business, Leadership and Management
      Language:
      Engleza
      Publishing Date:
      2003
      Publisher:
      Cover Type:
      Paperback
      Page Count:
      336
      Edition:
      2 ed
      ISBN:
      9780658020995
      Dimensions: l: 15.3cm | H: 22.9cm | 2cm | 500g
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      Publisher's Synopsis
      Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.
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