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      Wally Olins: The Brand Handbook

      Wally Olins: The Brand Handbook

      Wally Olins
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      0.0 / 10 ( 0 votes)
      Categories:
      Books in Foreign Languages, Business, Leadership and Management
      Language:
      Engleza
      Publishing Date:
      2008
      Publisher:
      Cover Type:
      Paperback
      Page Count:
      112
      ISBN:
      9780500514085
      Dimensions: l: 17.6cm | H: 22.8cm | 1.7cm | 492g
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      Publisher's Synopsis
      Features ground rules for branding success and explains why understanding the links between business, brand and consumer is vital for commercial success. This book is intended for those in advertising, marketing, and business who need to understand why successful brands triumph by making insiders believe in them and consumers buy into them.
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