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      What Customers Want

      What Customers Want

      USING OUTCOME-DRIVEN INNOVATION TO CREATE BREAKTHROUGH PRODUCTS AND SERVICES
      Anthony W. Ulwick
      0.0 / 10 ( 0 votes)
      Categories:
      Markenting & Communication
      Language:
      Engleza
      Publishing Date:
      2005
      Publisher:
      Page Count:
      240
      ISBN-10:
      0071408673
      Original Title:
      What Customers Want
      Brand:
      ISBN:
      9780071408677
      Dimensions: 489g
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      Publisher's Synopsis
      Explains practices that result in breakthrough innovations. This title describes an approach that improves on the conventional methods for product and service innovation.
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