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      What Great Brands Do

      What Great Brands Do

      The Seven Brand-Building Principles that Separate the Best from the Rest
      Denise Lee Yohn
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      0.0 / 10 ( 0 votes)
      Categories:
      Books in Foreign Languages, Business, Leadership and Management
      Language:
      Engleza
      Publishing Date:
      2013
      Publisher:
      Cover Type:
      Hardcover
      Page Count:
      272
      ISBN:
      9781118611258
      Dimensions: l: 15.4cm | H: 23.7cm | 2.4cm | 462g
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      18700
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      Publisher's Synopsis
      Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader.
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