What It Takes

'In the space of three years, I went from a thirty-something full-time corporate cog, wife and mother who didn't know a thing about business, to the owner of a $100 million company.

I didn't have an MBA or well-connected friends, I had an idea that I believed in and I worked my arse off. I succeeded, despite all the odds and curveballs thrown my way, and you can too. I'm here to tell you, that you do have what it takes to start a business, change careers and be successful, and I'm going to show you how.'

In What It Takes, Raegan Moya-Jones shares inspiration, advice and a healthy dose of real talk about what it's like to be an entrepreneur. As the founder and former CEO of aden + anais, a boutique baby swaddle company, Raegan learnt that success isn't about an Ivy League education and an influential network, success is about trusting your instincts, following your gut and knowing which rules to follow and which to break.

Raegan's extraordinary story proves that it's never too late to follow your dreams. Empowering and energising, What It Takes will give you the kick up the arse you need to reach your full potential. So get ready to check your doubts at the door and jump in.

'An inspiring story for anyone who wants to change their career, play by their own rules, and build a successful business in the process' Rebecca Minkoff, Founder & Creative Director