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      Winning the Story Wars

      Winning the Story Wars

      Why Those Who Tell (and Live) the Best Stories Will Rule the Future
      Jonah Sachs
      0.0 / 10 ( 0 votes)
      Categories:
      Business, Leadership and Management
      Language:
      Engleza
      Publishing Date:
      2012
      Publisher:
      Cover Type:
      Hardcover
      Page Count:
      288
      ISBN:
      9781422143568
      Dimensions: l: 15.7cm | H: 23.9cm | 2.7cm | 596g
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      15400
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      Publisher's Synopsis
      Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize.
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