Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this second edition of his book Brand Sense - fully revised and updated to include the latest research and statistics - branding expert Martin Lindstrom shows how it can be done.
Sensory Secrets Behind the Stuff We Buy
2 Revised edition
Dimensiuni: H: 21.6cm | l: 14cm | 1.5cm | 248g