Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan. This book shows the extent to which we deceive ourselves when we think we are making considered decisions. It shows how factors as varied as childhood memories and religious belief come together to influence our decisions and shape our tastes.
Categories:
Language:
Engleza
Publishing Date:
2008
Publisher:
Page Count:
256
Original Title:
Buyology
Brand:
ISBN:
9781847940131
7700
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