Who Cares Wins

Global warming has reached terrifying heights of severity, human consumption has caused the extinction of countless species and neoliberalism has led to a destructive divide in wealth and a polarization of mainstream politics.

The climate crisis demands action. Your planet needs you!

Can we shop our way out of a crisis? Will technology save the day? What does it mean to be a citizen and not a consumer? Are the real solutions inside of us?

Who Cares Wins provides a plethora of solutions guaranteed to inspire and create lasting global change. Lily Cole has met with some of the millions of people around the world who are working on creative, innovative solutions to our biggest challenges and are committed to creating a more sustainable and peaceful future for humanity. Embracing debate and exploring issues from fast fashion to fast food, farming to plastic waste, renewable energy to gender equality, the book features interviews with diverse voices from entrepreneurs like Stella McCartney and Elon Musk, to activists such as Extinction Rebellion co-founder Dr Gail Bradbrook, Farhana Yamin, Isabella Tree, Putanny Yawanawa and Alice Waters, to offer a beacon of possibility and celebrate the joy and power of collective global creativity in challenging times.

Who Cares Wins is a rousing call to action that will instil hope and leave you feeling equipped with the solutions and practical steps needed to make a difference.

We are the ancestors of our future: a generation that will either be celebrated for its activism or blamed for its apathy.



It is time for us to choose solutions over despair, to act now and create a better future.

'It's a positive, useful book - how to make choices. We need to get governments on board. I wish Lily was world controller' Vivienne Westwood, fashion designer and founder of Vivienne Westwood Ltd

'A welcome and thorough overview of some of the many aspects of the crisis humanity is now facing alongside the visionary possibilities for change at our fingertips. If we don't act it isn't for lack of good ideas' Dr Gail Bradbrook, co-founder of Extinction Rebellion

'Your book is golden, like you' Patti Smith