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AudioTribe is the audiobook app built for Romanian readers, a startup developing inside Cărturești, the country's largest and most beloved bookstore chain. We combine the curatorial soul of a great bookshop with a modern listening experience: hand-picked titles, editorial voice, and a community of people who take stories seriously.
We're early, ambitious, and moving fast. Every hire shapes the product and the culture. If you want to build something from the ground up — with the brand credibility of Cărturești behind you and the freedom of a startup — this is that role.
As Marketing Lead, you will own the full marketing function, from positioning and messaging, to campaigns, product copy, and customer experience. You'll be the brand's voice, its strategist, and its day-to-day executor. You'll work directly with the founders and the product team, as well as colleagues inside Cărturești.
This is a generalist leadership role. We're looking for someone who thinks in systems and writes in sentences, someone as comfortable in a data dashboard as in a copy deck.
Dacă nu poți folosi butonul de mai jos, trimite CV-ul și scrisoarea de intenție la recrutare@carturesti.net cu subiectul Aplicare job - Marketing Lead.
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- Strategy & Positioning Refine AudioTribe's brand identity, positioning, and messaging architecture across all channels. Develop go-to-market strategies for product launches, seasonal campaigns, and new market opportunities. Set quarterly marketing goals and own the KPIs - subscriber growth, retention, brand awareness, CAC, LTV.
- Digital Campaigns & Growth Plan, execute, and optimize performance marketing campaigns across Meta, Google, TikTok, and other digital channels. Coordinate with external agencies or freelancers where needed; manage briefs, timelines, and budgets. Build and manage organic growth through social media, editorial content, and partnerships with influencers and reading communities.
- Messaging, Copy & Content Maintain the brand's voice guidelines; ensure consistency across app, website, email, and social. Produce or direct the production of copy for campaigns, push notifications, email sequences, landing pages, and in-app messaging. Create and oversee an editorial content calendar that connects AudioTribe's catalogue to cultural moments, reader interests, and seasonal hooks.
- UX & Customer Experience Collaborate with product and design on UX writing: onboarding flows, empty states, tooltips, and in-app communications. Own lifecycle marketing and CRM: build automated email and push flows that improve activation, engagement, and churn reduction. Gather and synthesize qualitative customer feedback to inform messaging and product priorities.
- Brand & Community Leverage the Cărturești relationship: co-create campaigns, in-store activations, and cross-promotional moments that bridge physical and digital. Build relationships with authors, publishers, literary communities, and reading clubs in Romania and beyond. Represent AudioTribe at events, podcasts, press opportunities, and industry moments.
BENEFICIILE TALE:
- Passionate and collaborative team that genuinely cares about the product it sells;
- Base salary depending on your skills and experience;
- Annual bonus based on individual and company performance;
- Benefits package: meal vouchers, cash gifts, cultural vouchers, private health insurance;
- Paid leave: you will benefit from 21 days of paid annual leave, one paid day off for your birthday, and 4 additional paid days off (depending on your seniority within the company);
- Discount on all purchases at Cărturești;
- Participation in training sessions, learning trips, and challenging projects in the cultural field;
- Career growth opportunities toward leadership roles in marketing or customer strategy.
ȘI CEVA ÎN PLUS:
Ideally, you have 2-3 years of marketing experience, with at least some of that in a B2C digital product, subscription, or media company. You're a strong writer in Romanian, and comfortable working in English for international contexts. You've run digital campaigns end-to-end: brief → creative → targeting → reporting → iteration. You understand UX writing and know how the words inside a product shape the experience and retention curve. You're comfortable with analytics tools (Google Analytics or similar) and make decisions with data, but don't hide behind it. You can manage multiple workstreams simultaneously without dropping quality. You have genuine cultural curiosity about books, audio, storytelling, and what Romanian readers care about. Startup experience is a strong plus. The ability to build without a large team is essential.Stuff that makes you stand out Experience in the book, media, publishing, or entertainment industry. Hands-on experience with audiobook or podcast audiences. Familiarity with subscription business models and retention metrics. A personal reading habit that you're not shy about.
